Girls Bike

A girl’s bike is not substantially different from a boy’s bike. You wouldn’t know that at first glance, since they tend to be very visually different. While a boy’s bike may have the same knobby tires, models marketed towards girls are more likely to have white tires than the more common black tire. The difference is an additive to the tire rubber that changes its hue.

The differences continue when you move from the wheels to the frame. Bold, dark colors are very popular for boy’s models. Unfinished stainless steel or aluminum is often a primary part of the bike’s color scheme. On a girl’s bike however, you will find lighter colors, though they are usually also bright and bold.

Girl’s bikes will often be decorated with things such as streamers or a basket that a marketer deemed would appeal to young girls, or at least to their mothers. That is a smart move on the marketing department’s part, since some counts have women accounting for 70% of discretionary spending in the US. Appealing to their sensibilities is a smart business move.